Matthew Gould Lucht is a creative director with global experience launching products, building brands, and leading teams.

He's formally trained in communication design with a skill set that's deeply digital. He brings together strategic and creative thinking, to breath unique vision to the projects he takes on.


Samsung Galaxy 

Introducing new mobile products to the world while helping the Galaxy brand refine its visual language.



c. 2018–2020 – Samsung







You Can’t Imagine the Reward

A national campaign, reframing stories of adoption through the lens of the parents and the life changing experience of adopting a teen.

︎ View Project


c. 2019 – Ad Council





Fine Art Every Day

A docu-style film series unearthing the process and inspiration behind two Magnum photographers contributing to Samsung's Fine Art Every Day collection.



c. 2018 – Samsung





Found with Galaxy

A global campaign that imagines the mobile camera with renewed creative potential using the UI as the canvas.



c. 2020 – Samsung