Matthew Gould-Lucht
Art Director & Designer

the human

"I'm acting like a professional."

-Mr. Pink


Matthew is a Creative Director, Art Director with years 9+ of creative experience. He’s worked with agencies, brands and start-ups to create digital campaigns across a variety of industries.

His primary focus is film and narrative content, with additional expertise in web design and branding. He doesn’t believe in one trick ponies and he takes his camera with him everywhere he goes.

Here is your opportunity to work with him:

Work Experience

Associate Creative Director, Creative Lead // 2018-Current // The Barbarian Group
Currently leading a team of designers, art directors, and writers in .com and social content creation.
Samsung (Global + North America)

Associate Creative Director, Partner // Louder // 2017-2018
Helped start a creative studio focused on both brand design and product development.
Prudential, Essential Digital, The National Audubon Society

Associate Creative Director // Naked NY // 2015-2016
Moved to New York to work on digital campaigns for clients ranging from tech to booze.
LG, Segura Viudas, Mount Gay Rum, Garrett Valley Organic & Natural Meat

Art Director // Red Tettemer O'Connell + Partners // 2014-2015
Worked on national brands, developing and executing ideas for TV, digital, experiential, and OOH campaigns.
Dockers, MorningStar Farms, Mitchell & Ness, Reyka Vodka, Visit Philly

Art Director // Tierney // 2011-2014
Started my career at a traditional agency working in TV, print, and digital film.
TD Bank, Nutcase Helmets, PECO Energy, phl_hearts_bos, Open Air

Temple University // 2011

One Show Finalist // Samsung // Fine Art Every Day
Webby Official Honoree // TD Bank // Bank Human Campaign
GDR Creative Intelligence // Innovation // TD Virtual Forest
Regional Gold Addy // Experiential // TD Virtual Forest
Regional Gold and Silver Addys // phl_hearts_bos