Matthew Gould-Lucht
Art Director & Designer

Samsung Art Store


Samsung Art Store

To help launch The Frame TV 2.0, Samsung asked us to promote one the TV's most treasured features, the Art Store.   

To start, we curated a new art collection made up of 28 unique images from Magnum Photographers David Alan Harvey, Carolyn Drake, Alex Webb and Jonas Bendiksen. 

*One Show Finalist - Cinematography*


We also produced documentary-style films, giving a unique glimpse into the life and process of David Alan Harvey and Jonas Bendiksen as they look for beauty in the everyday.


The above videos lived on while the cut downs below helped drive traffic from paid media spaces.