Matthew Gould-Lucht
Art Director & Designer
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digital // social

"Banks are a necessary evil."  - Everyone

TD Bank makes banking a little more human by putting their customers first and focusing on the personal experiences in their banks.  

In 2012, I traveled down the East Coast gathering the stories of real TD Bank customers. 
These stories became the digital center piece to TD's 'Bank Human' Campaign. 

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 Video and social content was featured on TD's social channels as well as bankhumanagain.com. 

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