Matthew Gould-Lucht
Art Director & Designer

TD Bank


TD Bank

Taking the forest to the streets of
New York City.

Virtual Forests is an experiential initiative from TD Bank to showcase their company eco-friendly efforts. 

Instead of creating a traditional digital campaign (the bank's initial suggestion)
we created two digital experiences that brought the trees and their inhabitants closer to New York residents.


BTS build of both the viewfinders, the virtual forest wall, as well as some demonstrations of user interaction.