Matthew Gould-Lucht
Art Director & Designer
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TD Bank

 

TD Bank

Virtual Forests is an experiential initiative from TD Bank to showcase their eco-friendly efforts. 

Instead of creating a traditional digital campaign (the bank's initial suggestion) we created two digital experiences that brought the trees and their inhabitants closer to New York residents.

 
 
 

A few shots of the build of both the viewfinders and the virtual forest wall.

 
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