Matthew Gould-Lucht
Art Director & Designer



LG Electronics

A campaign of feature demonstrations that are anything but ordinary.

Normally, product unveilings come with tediously long and incredibly banal product demonstrations. But LG SIGNATURE is not your normal brand of products. To match the considered quality of LG SIGNATURE products, we brought in two top talents to perform demonstrate the Signature features of our products.

We call these 'Signature Demos'.


To tease the demonstrations, we let Caio and Savion do what they do best in these :15s.

These videos helped drive traffic to our full format film without spoilers.