Matthew Gould-Lucht
Art Director & Designer



LG Signature

Usually, when a new product is unveiled it’s function is demonstrated in a tediously long and incredibly banal manner. But LG Signature is not your normal line of products.

To match the considered quality of LG Signature products, we brought in two top talents to demonstrate the signature features of these new products.


For LG’s social channels, we cut :15s showing Caio and Savion doing what they do best.

These videos helped drive traffic to our full format film without spoiling the ending.