Matthew Gould-Lucht
Art Director & Designer

Morningstar Farms


Morningstar Farms

Did you know that choosing a veggie meal just once a week for a year could save water equivalent to 200 showers?

Of course you didn't. But worry not. The Big Change, Little Diner has us all covered.

Morningstar Farms was in need of a social and experiential tool to reach an audience online and in the community so we made the tiniest of diners to tour the country and spread the word about veggie goodness. Road trip!


The Little Diner made its debut on Earth Day with a glowing endorsement from Padma Lakshmi.


The diner was also prompted visitors to take The Veg of Allegiance. In fact, veggie lovers from all over took the pledge.