Matthew Gould-Lucht
Art Director & Designer
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Samsung X5

Samsung PSSD X5

Samsung asked us to build interest around Samsung’s new PSSD by showing the drive in action. So we created a short film with director and friend Vincent Peone illustrating the out-of-this-world capabilities and creative potential of the X5


Synopsis: In the not-so-distant future, domestic cats break free of their restraints, grow several times larger, and take over a neon-drenched metropolis. Part of a larger influencer campaign for a portable storage drive, this short film was created by the influencer himself — director Vincent Peone — utilizing miniature city sets to create the illusion of giant felines.

 
 
 

Vince also used his popular curation Instagram–@artclassified–to promote the film and tying the device to the creative effort. The was designed to match the acid-tone, hazy-future look of his followers have an appreciation for.

 
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