Matthew Gould-Lucht
Art Director & Designer
Thumbnails_Portfolio-06.jpg

PHL <3 BOS

On May 5th, Boston was still hurting from the attack at their beloved road race.
As a sign of solidarity, thousands of Philadelphians ran their cities biggest race, the Broad Street Run, in red socks. 

As an agency, we captured this interesting and heart-felt act and pitched it back out to the world in a more socialized way.  

The video is comprised of clips from friends and family running the race while photos were submitted by runners all over Philadelphia.

-

Users participated by tagging their own posts with the hashtag #phlheartsbos

Submissions were pulled in using IFTTT rules and corralled into a custom tumblr site. 

PHL_HEARTS_BOS_IPhone_Gram.png

The hundreds of pictures collected represented the overwhelming support from one city to another.

phlbos-tumblr-v3.png

The project was promoted through donated media from local partners.

x