A brand identity for Toronto's newest and now largest film studio. (This was pitched but the studio deal fell through.)
The identity consists of three core elements that represent the brands ideals.
The proportions of the mark is set to a ratio of 3:2 or better known as the ratio of 35mm film.
The primary color (red) is as much of an homage to Canada as it is to one of the most defining colors in the film industry.
The branding behaves like its own territorial icon, relying heavily on the flag mark and less on the name. This all helps to establish Toronto as a film studio town on par with New York and Los Angeles.
As a physical element of their brand, Stratagem plans to paint their roofs red to help mark their territory.