Brand identity for Toronto's newest and now largest film studio.
The identity consists of three core elements that represent the brands ideals.
The proportions of the mark is set to a ratio of 3:2 or better known as the ratio of 35mm film.
The primary color Red is as much of an homage to Canada as it is to the great film scenes that have defined the industry for decades.
The branding behaves like its own territorial icon, relying heavily on the flag mark and less on the name. This all helps to establish Toronto as a film studio town on par with New York and Los Angeles.
As a physical element of their brand, Stratagem plans to paint their roofs red to help mark their territory.