Matthew Gould-Lucht
Art Director & Designer
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Stratagem

 

Stratagem Studios

A brand identity for Toronto's newest and now largest film studio. (This was pitched but the studio deal fell through.)

 
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The identity consists of three core elements that represent the brands ideals.

 

Advancement

Duality

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Destination

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The proportions of the mark is set to a ratio of 3:2 or better known as the ratio of 35mm film. 

 
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The primary color (red) is as much of an homage to Canada as it is to one of the most defining colors in the film industry. 

 
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The branding behaves like its own territorial icon, relying heavily on the flag mark and less on the name. This all helps to establish Toronto as a film studio town on par with New York and Los Angeles. 

 
 
 

As a physical element of their brand, Stratagem plans to paint their roofs red to help mark their territory.

 
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