From 2018 to 2020, I was a creative director for Samsung Galaxy's mobile launches, leading the digital and .com channels. My team and I helped the brand through a complete overhaul of its visual system—from photography to typography. Here are some highlights of our most recent work.
Galaxy S20
This launch was all about the device’s camera and the work reflected that concept in many ways.
Product Photograhy
The product's design, materials, and shape influenced how the product was positioned, and cropped.
Device Photograhy
Photography that was shot with the device was art directed to be bold and rich in color with a witty smile doloped on top.
Type and Content Organization
A refined sense of hierarchy helped keep the work clean and organized. Features such as 108MP Res, 8K and 5G we’re given prominace and action through scrolling animations.
▾ The visual system all together ▾
Galaxy Z Flip
For Galaxy Flip, the experience and design was tailored to reflect the product's beauty and ingenuity.
Scorlling Experience
The experience came alive with scrolling animation making for a playful read.
Typograpghy
The type was uniquely placed, adding to the site's unconventional nature.
▾ The visual system all together ▾
