When a new product launches, it's customary for a brand to outline its features and functionality–sometimes to a tedious extent. But LG Signature is not your traditional line of appliances and deserves a proper showing.  

To do this, we enlisted the talents of tap-dancer Savion Glover and painter Caio Fonseca, to demonstrate the products' signature features in ways that tilt towards the sublime.

For paid media channels, we ran 15-second cutdowns of Caio and Savion doing what they do, helping drive traffic to LG Signature product pages.