Matthew Gould Lucht is a creative director with global experience launching products, building brands, and leading teams.

He's formally trained in communication design with a skill set that's deeply digital. He brings together strategic thinking, creative direction, and a unique vision to the projects he takes on.

Matthew started his career in Philadelphia at a traditional agency, making print ads and TV spots. He traded Philly for New York to become a smaller fish in a bigger pond. He got scrappy at a few indie shops before joining Barbarian to lead a diverse team of writers, art directors, and designers on Samsung and The Ad Council.

He believes in the power of good relationships—brand to consumer, agency to client, creative to business objective. That's to say, listening, kindness, and being yourself go a long way.

Matthew is currently living (read: quarantining) in his home state of Pennsylvania with his beautiful wife and son.

Say Hey! 👋: matthew.gouldlucht@gmail.com

Select Client Experience
Samsung, The Ad Council, LG, The National Audubon Society, Association for Public Art, The City of New York, TD Bank, Kelloggs

Recognition
The One Show, AICP, Webbys, Shortys, Addys