Mitchell & Ness was reintroducing the fitted hat–a look that had faded and been replaced by 6-panels and snapbacks in current culture.

A video series called 'Gentleman of Streetwear' set out to push fitteds back into the street fashion by owning its classic symbolism. The content featured three well-respected streetwear icons to help reposition the look.









Deon Point, GM of Concepts in Boston











Russ Bengtson, Sr. Editor of Complex Magazine









MEGA, Founder of Black Scale