LG Signature products are a perfect balance of beauty and function. To launch this new, premium line of products to the US market, we encouraged our audience to identify and celebrate their own defining essence. In other words, we wanted people to uncover their signature.

To illustrate the concept, we created a short docu-series with two flourishing creatives: designer Phillip Lim and chef Dominque Crenn. 

To help our audience discover their Signature, we created a Signature Analyzer. After taking this short personality quiz, users received Signature suggestions that were delightfully whimsical and oddly accurate.

Cut downs of Dominique and Phillip's signature stories premiered across social, where our audience consumed most of their content. These were edited to be visually arresting and conceptually succinct.