Chuck is blank canvas for stories of all kinds. The modern esscnece of wearing your own story is brought to life in Converse’s Custom Builder where users can express their own story. To bring a more expressive narrative to life we worked with musicians, artisits and designers over telling the personal and nuanced stories behind their custom Chucks. Below is a bit of a highlight reel from some of my favorites.

_01 Converse x YEEK

Yeek is a Musician and DJ from LA who marked his Chucks with a familal Valenica Orange that points back to his Floridian roots and is a signature color scene and felt across is albums and art.

_02 Converse x BIAZIOUKA

BIAZIOUKA is a rising musical artist who’s known for her blend of contemporarty R & B and soul music. She marked the relase of her Album ‘Seen Today’ on her Customs Chucks.

_03 Converse x Neemz

NEEMZ is a Boston-based Palestinian multi-creative artist. She was gracious enough to be our ‘trial-run’ of this program and she crushed. Merging the colors and flavors of her home, Neemz captures the exact reason we strated this: beauty through truth.

_04 Converse x Luke Bar$

Luke Bar$ is a rapper from Brockton, Massachusetts. His compelling storytelling and introspective lyrics ring loud and honest. Luke celebrated the release of his album Angels Never Die and honored his everyday angles in Zebra Stripes and Sky Blue.