The AdCouncil and AdoptUSKids turn real adoption stories into a high impact and heart warming PSAs for Teen Adoption. 

🏅 2020 AICP AWARDS SHORTLIST - PSA
🏅 2020 AICP POST AWARDS SHORTLIST - PSA

🏅 2020 GOLD Shorty – Non-Profit

Digital Cutdowns

Individual vignettes of the full-length spot were used in shorter formats–giving viewers a look at these beautiful blended-family moments.

The results coming out of the campaign were recordbreaking firsts for the orgainzation.

531M+

earned media impressions

1M+

reached organically in the first month.

353,000

.com visitor spike in November 2020.