Matthew Gould Lucht is a creative director who thinks and makes. His experience blends genres—media, tech, style, and culture. His expertise in brand narrative, art direction, and photography brings a unique perspective to the creative he helps shape. He knows what matters. He fights for the ideas that make noise. He ignores the slop that stands in the way.
Converse x You
Stories of self-expression and identity told on Chuck’s blank canvas.
Stories of self-expression and identity told on Chuck’s blank canvas.
![]()
![]()
![]()
![]()
![]()
![]()
![]()
c. 2023-2025
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
c. 2024
Converse SU25
That line outside. The calm before the chaos. Where worlds start to overlap.
That line outside. The calm before the chaos. Where worlds start to overlap.
![]()
c. 2025
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
c. 2024
Samsung Galaxy
Launching ground-breaking mobile products while helping the Galaxy brand find it’s voice.
Launching ground-breaking mobile products while helping the Galaxy brand find it’s voice.
