Matthew Gould Lucht is an atypical creative leader and marketing misfit. His focus over the last 14+ years has been on the people, places and things that deserve a place in our cultural conversation. He’s grown up working for brands in consumer-tech and culturally-coveted footwear. His background check will register hits on creative strategy, brand narrative, art direction, and design. He can tell you what you need to know and what you need to ignore. He is relentless when it comes to inventing and reinventing the norm.
Converse
Dozens of Campaigns
Hundreds of Shoots
Thousands of Shoes
Millions of Images
Project Coming Soon...
Dozens of Campaigns
Hundreds of Shoots
Thousands of Shoes
Millions of Images
Project Coming Soon...
c. 2021-Current
Samsung Galaxy
Introducing new mobile products to the world while helping the Galaxy brand refine its visual language.
Introducing new mobile products to the world while helping the Galaxy brand refine its visual language.
c. 2018–2020 – Samsung
You Can’t Imagine the Reward
A national campaign, reframing stories of adoption through the lens of the parents and the life changing experience of adopting a teen.
︎ View Project
A national campaign, reframing stories of adoption through the lens of the parents and the life changing experience of adopting a teen.
︎ View Project
c. 2019 – Ad Council
Fine Art Every Day
A docu-style film series unearthing the process and inspiration behind two Magnum photographers contributing to Samsung's Fine Art Every Day collection.
A docu-style film series unearthing the process and inspiration behind two Magnum photographers contributing to Samsung's Fine Art Every Day collection.
Found with Galaxy
A global campaign that imagines the mobile camera with renewed creative potential using the UI as the canvas.
A global campaign that imagines the mobile camera with renewed creative potential using the UI as the canvas.
